This week on our podcast Breakthrough Barriers with Damali we had the owner of Slick Chicks, Helya Mohammadian. Slick Chicks is an adaptive underwear line that is designed for people with disabilities and/or mobility issues. Her inspiration for the line came after her sister had a horrible post c- section experience. She felt debilitated and needed assistance even doing something as personal as putting on her underwear. This inspired her to start a brand that has impacted millions of people.
The first caller wanted insight on how to start a business/ company that addresses a need in their community.
The most important piece of advice that Helya gave us was DO YOUR MARKET RESEARCH. Knowing your target audience and the way your message should be tailored can save you time and money.
Be at the forefront of your business. Resources like the SIBL business library will allow you free access to IBISWorld, a great tool to learn about the business you’ll be jumping into. Other online resources may be useful as well. Networking across the globe is now possible with the help of social media. There are many organizations, grants and programs that focus on helping minorities start small businesses, you just have to go out there and look.
Consider a lean startup. Try to cut costs and expenses as much as possible. I personally didn’t buy things for my business until I saw the need for them.
Consider the legal aspects. Contracts and non-disclosures are necessary to protect your business.
Also, have conversations with people. Talk to local business owners and other people doing what you’re interested in doing. Speak to mentors or anyone who can give you insight on the route you should take.
Building your business will not happen overnight. Do the work. Hustle. Make it happen, because if you don’t someone else will.
Do you have any barriers that we can help you break through? If so, you can leave a brief message at 646-363-6322 or comment below on our interactive blog.
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